Small businesses face many challenges, and one of their most significant is getting the right clients to their business. A misconception is that you need a large marketing budget to do this, which causes headaches for many SMEs trying to build their business. The truth is that with a simple yet effective web presence, your marketing is pretty much there. But still, many small business owners are not sure if their businesses need a website. At Perfect Circle, we are here to answer that hard question and show you exactly why your business needs a professional website.
As the world continues to embrace technology, more people are reliant on searching online for things they want, solutions to their problems, or to get information. If your business doesn't have a website with these answers, potential customers ultimately go your competitors' websites who do. This loss in traffic is a significant stumbling block, especially if you are an emerging business.
If you have one of those DIY websites, you need to ask yourself this critical question: Does my website give my business a professional brand image? The answer to this will generally be NO because a free website template is not sufficient for your business.
What your business needs is a professional website that conveys your business's core message. A website that will give potential customers a great user experience when they visit, whether it's on their computer, their tablet or their mobile phone.
Many small business owners feel that having a professional website is an expense they can't afford. Well, the truth is that your business CANNOT afford not having a website. The thought of the number of prospective customers searching for businesses like yours should be enough to motivate you to have a professionally made website. If we look at the cost of traditional advertising versus that of digital marketing, the latter wins hands down.
Lets simply it:
Traditional advertising includes print and broadcast media, which often come at high costs. Your message is shared with an audience with the hope that you target the right consumers and create brand recognition.
Digital advertising includes not only your website but also social media, among other online channels. If done correctly, your message is sent to a targetted audience that is already primed or consumers within your industry.
While there are both advantages and disadvantages to both methods when you consider the potential market you can reach with a website alone, digital marketing is a very cost-effective way to promote your business long term. This fact alone is an ROI you can't afford to pass up.
It is a known fact that a website can be viewed from anywhere across the globe as long as you have an internet connection. This fact is one of the reasons your business needs a website to connect your business to the world. Many people think this can be achieved through social media, which is only half right. Yes, social media connects people across the globe but can people view all your product catalogue there? The answer is, of course, a resounding no. So why not speak to us at Perfect Circle and let us build a beautiful and professional website to connect your business to the world.
Small businesses face many challenges, and one of their most significant is getting the right clients to their business. A misconception is that you need a large marketing budget to do this, which causes headaches for many SMEs trying to build their business.