3 KEY REASONS WHY YOUR COMPANY NEEDS SOCIAL MEDIA MARKETING

Social media has been around for some time now, and it goes without saying that it is essential for every business as part of its marketing strategy.

With over three billion people (https://wearesocial.com/blog/2018/01/global-digital-report-2018) around the globe using social media every month, potential customers are out there for you to find.

Some people do, however, still need convincing as to why social media marketing is critical to the growth of their businesses. As a digital marketing agency we have spent years seeing the results, so today we thought why not share the wonderful benefits of social media with the rest of the world.

BRAND AWARENESS

Each and every business needs to have a visible brand image that is continuously growing to attract new clients and increase brand loyalty with existing clients.

Through proper integration of social media into your marketing strategy, this can be achieved. As the world continues to change, consumers are faced with an overload of information making acquiring them an even more difficult task. With social media, you can leverage this to interact with them daily instead of waiting for month-end to send a newsletter or when you place an advert on the local newspaper. Social media ultimately increases your brand awareness.

COMMUNICATE AUTHORITY

As a business that sells handcrafted shutters it is important to communicate your industry knowledge to your current and prospective clients, this not only positions you as a thought leader in your industry but exposes your products to your target audience. With the frequent posting of well-created content, you can position your brand well on social media, therefore, communicating your market authority while exposing your company to a pool of prospective customers looking for the products you sell. With a small budget, you can employ the services of a social media marketing agency, this will aid in having experts taking care of this communication between your company and your target market while you focus on running your business.

INCREASE WEBSITE SALES CONVERSION RATES

When your brand is top of mind, it becomes the first choice when a consumer is looking at purchasing new products. With social media, you have an opportunity to build trust and a relationship with your prospective customers, ultimately converting them into repeat customers. How you do is by creating content that is engaging and also frequently share links to your website.

This also increases the number of unique visitors to your site as a customer that shares your social media content on to their social media profiles shares it with their world.

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