TOP 3 THINGS YOUR WEBSITE VISTORS WANT TO SEE ON THEIR FIRST VISIT

Every website is built for a purpose, be it brand awareness, sales or a petition. Ultimately each website needs to attract visitors. When having your website designed, it is critical to bear in mind that it will attract people from all walks of life. You have to think of what they will be expecting and how they will react.

Once you have this in mind, you can narrow down what your website visitors expect to see on your site when visiting for the first time. Having developed many websites, we understand that each client is different, so are the target markets. However, some things remain consistent on all sites, and those are the things that website visitors are looking to see when they visit each website for the first time. In this blog, we’ll unpack the top 3 things website visitors want to see when visiting your website.

1. WEBSITE SPEED

Whether we like it or not people check out the speed of any website they visit, and at most times they do this subconsciously. It is your job to meet this by delivering a website that performs at an optimum speed because not only are the people visiting your site are expecting it, but your competitors are also optimizing their websites to perform faster.

To achieve this, we have a few tips for you.

• Optimize or compress large images on the website, using tools like Compressor.io and PNG Optimizer.
• Minimize the size of JavaScript or CSS files
• Remove render-blocking

2. NAVIGATION

When navigating any website, one is looking for a seamless experience where you can find what you are looking for without trying hard.

Achieving this is critical to the overall success of your website as it not only helps to lower your site’s bounce rate but encourages your website to visit the next page and can ultimately lead to a sale. An easily navigated website also allows for better ranking in search engine results.

You can make your website easy to navigate by:

• Maintaining the consistency in elements
• Defined categories and sub-categories
• Having relevant Call-to actions to assist visitors

3. WHAT IS THE WEBSITE ABOUT?

One of the most critical things visitors look for when visiting your website for the first time is what the website is about.

Who are you? What services or products you’re offering to the customers? These are vital things visitors want to know and should be easily accessible to your website visitors.

Over 4.33 billion people were active internet users as of July 2019, encompassing 56 per cent of the global population this makes creating a distinct and user-friendly website of critical importance.