In an era where new businesses are born every other day, it’s challenging to have a brand identity that separates your business from your competitors. This makes it more critical to find and build your unique signature brand identity to set your brand apart while positioning it to attract the desired target market. At Perfect Circle Design, we embark on a journey with our clients and help them find their signature brand identity, from concept to layout and design we are all about creating a masterpiece for our clients. In this blog, we’ll be looking at how you can find your own signature brand identity.
The question is now, where do you start to find your brand identity?
There are some crucial questions you should ask yourself when establishing your brand style. The answers to these questions will be the foundation for your unique brand identity.
What motivated you to start your business? What challenges are you trying to solve? Understanding and clearly outlining your brand's mission and values will assist you to discover what audience you are targeting, what makes you unique, and why you are passionate about what you do.
What kind of people will want to buy your product or service? Defining your audience is essential for establishing a brand style. Without knowing who your business caters for, you don't know what they want and what type of branding would appeal to them.
The more specific you can get, the better. Use any information you have on current customers, or if you are a new business, your competitor's customers should do the trick. Develop buyer personas to identify your customers wants and needs and also to gain insight into where on the web they spend time.
Think about what kind of voice would resonate best with your core base and then create that voice and stick with it. Establish a brand guideline so that everyone within your company understands what style and tone you are going for; this will save time and ensure that things are done the right first time around.
When deciding on what style you want your brand to go with you should pick out some keywords that best describe your brand’s personality. These words should unmistakably describe your business and help you focus your future intentions and the direction you want your company to take.
Examples of brand style words:
Knowing how you want your brand to be perceived will help you with all future marketing materials. You should always look back to them and ensure any materials that your company puts out, everything from your website to your logo and business cards, matches the tone of your keywords. Once all this is done, you can now use the information to build a brand that will stand the test of time.
In an era where new businesses are born every other day, it’s challenging to have a brand identity that separates your business from your competitors.