The website is up, all the hard work is done and dusted, and your product/service is ready for the world to see, but there isn't any traffic coming to the website nor is it showing up on related Google searches. That's when you need to look into a reliable and effective tool to deliver the desired results, and where SEO (Search Engine Optimisation) comes into play.
Search engine optimisation (SEO), in its simplest terms, is the process of making changes to your website to make it more visible to search engines and improve your site's ranking. However, improving your SEO isn't a process you jump into without a strategy in mind. Therefore, the best first step in developing your SEO strategy is conducting an SEO analysis.
The insights you obtained from an SEO analysis provide insight on where you can enhance the content and technical aspects of your website; this enables you to provide users with a better experience, demonstrate the meaning and relationships between your site and the visitors to the search query.
Simply put, you need an SEO analysis to rank higher, extend your reach, drive traffic, and achieve your business objectives.
Our top 4 steps when we do an SEO analysis
1. Check Your Visibility on Google
We start by checking the visibility on Google; this indicates to us how does your website rank on Google, and what it's average position in SERP (Search Engine Results Page). It's essential to start from a bird's eye view when beginning your SEO analysis to identify how many of your website pages are in the search engine and gain a better understanding of Google's overall popularity of your website.
2. Analyse Titles and Headings
Titles should be attention-grabbing and encourage users to click on them; this is why it is vital to use proper keywords in your titles and headings. We will try and find long-tail keywords that are less competitive but will improve the chances of showing up on the first page of a SERP.
3. Evaluate Incoming Link
Inbound links, also known as incoming links or backlinks, are hyperlinked links to your website on another website. Backlinks can serve as signs that your website is a trustworthy source for search engines so that they can make a real difference to your SEO rating.
We analyse the incoming links to your site to help you see who is linking to your business and give you a better understanding of what you need to do to improve your search rankings.
4. Analyse Your Website Content
Content plays a significant role in your website's SEO. We will check for any duplicate content that is a red SEO flag and, if necessary, de-index or remove it. To make sure that your content is high quality and error-free. We would start with your most popular pages, then work our way down to smaller posts and pages.
SEO is there to help your website grow and to rank better. The best way to see what improvement is needed on the website is by doing an SEO analysis; this will show what is wrong and where we can start improving. As a leading digital marketing agency in Port Elizabeth, we are here to help your business reach the desired target market and improve your ROI.
Talk to us today to see how we can land a hand.
The website is up, all the hard work is done and dusted, and your product/service is ready for the world to see, but there isn’t any traffic coming to the website nor is it showing up on related Google searches.