5 THINGS YOU NEED TO KNOW BEFORE BUILDING YOUR COMPANY WEBSITE
A website is the backbone of your company's online presence, and beyond that, it also works together with your marketing strategy. In today's digital world, it's practically impossible for any business to go without a website, as this is the place to connect your company to a stream of potential clients.
Before you go about contacting a website developer to develop your website, it is critical to know a few things, not just about the site but about the business itself. Using these, you can be able to have a website that sets you apart from your competitors and attracts only the prospective customers you need.
1. WHAT IS THE PURPOSE OF YOUR WEBSITE?
Each website is created for a purpose unique to the business it represents. Before you start thinking about many things, it is vital to identify what the use of your site will be. As a gaming reserve, you might be looking for brand awareness and enabling those wishing to visit your business to make bookings. It is critical to note this down as your website's design will be centred around this objective. Likewise, as a florist, you can't create a website with no online store, yet you want out of town clients to buy flowers from your business.
2. KNOW YOUR BRAND
Your website is a fundamental part of your entire brand and should help you build your brand as the years proceed. With that in mind, you need to know what kind of brand image you want it to have before you start working on it.
With the help of a brand strategist, you can build your brand image before the developers work on your new website.
3. KNOW YOUR TARGET MARKET
Make sure to identify your target market early on as it will affect your theme, design, content, usability, networking efforts and search engine optimisation.
In short, everything should revolve around your target market!
Understanding your target also goes beyond your website as it will help you when building your marketing strategy.
4. WISELY CHOOSE YOUR DOMIAN NAME
Having a domain that has nothing to do with your business is a definite NO! So, best you choose a domain that’s short, easy to remember, and reflects the nature of your business.
It’s not easy to change a domain at a later stage, now’s the time to get it right. Of course, if your site is for your business, then it only makes sense for your domain name to incorporate it.
5. WEBSITE CONTENT
Not everyone is a good writer, let alone a website copywriter.
It is this fact that makes it essential to have a professional website copywriter working on your new website. The reasons below are more than enough for you to seek services of a pro.
- You don’t have time to write your website.
- You’re too close to your business.
- You don’t know what voice to use in your writing.
- Search engine optimization is a mystery to you.
Whether we like it or not creating a website is key to promoting your business in this age, and getting it done right the first time is what you need to do.
A website is the backbone of your company’s online presence, and beyond that, it also works together with your marketing strategy.
