First impressions are essential; if the user fails to find what they are looking for, then the homepage has not done its job. We all know how the first impression can change our perception about something or someone; the user experience on your site's main landing page can make or break their view of your business.
As a website development agency, we have over the years developed more than a handful of websites. Each website we develop, we ensure to give each client our expert advice and skills, and that's precisely what we have for you in this blog.
We dive in deep and look at the four key elements your homepage should have. These elements are equally important and are the cornerstone of your website's homepage.
Whether introducing yourself to a new visitor or strengthening the message to someone who frequently uses your services, business owners should take advantage of their website's marketing and branding capabilities. On the website, the company logo and tagline should be visible; these are the first design elements to communicate with your who you are to your audience. These quick identifiers can easily let your users know they've found the right page and can go on finding and enjoying your products and services. Don't encourage your users to try to figure out who you are for too long; this is how prospective customers are lost.
Now that you have their attention, it’s time to add pictures of products, services, employees and more! Pictures speak a thousand words, and you want to entice your audience with the image you are trying to create. This keeps them on your page for longer times and draws them into looking for more information, ultimately leading to a sale or at the very least an enquiry about your services.
Having many different types of contact information is crucial as it will make the client feel like the business is transparent. Emails, phone numbers and social media links give the viewer more options and leading them to engage with your business. Having all this is just as important as making it easy to access on the website, moreover your business.
Last on the list, we have something that isn't a must, but it will undoubtedly make a difference. Many people make decisions based on others; this is why having reviews from past clients could be that deciding factor for the viewer. The best part to have this on your website is at the footer as that's where most people will be looking to find your contact details.
All these factors will help anyone that comes to the homepage, from contact information to company identity and what your previous clients think of your work.
First impressions are essential; if the user fails to find what they are looking for, then the homepage has not done its job.