A website is the perfect window view into your business, whether you own a small business or run a multi-national company. A correctly structured website creates the perfect window view into your business, displaying everything you want your customers and prospective clients to see.
Before creating a website for your business, it is critical to think about the structure of your business. You should think of your website as the entrance to a supermarket and look at how you can best display your products and services. Another exciting way to think about your website structure is understanding the objective of having a website.
If your website serves as an online shop you need to structure it in a way that creates a seamless user journey from the landing page to the actual purchase, this is critical as it aids in decreasing the bounce rate on your website.
As experts in website development and design at Perfect Circle have a passion for creating beautiful online solutions for our clients and we have just the right tips in structuring your website to meet the demands of the modern world.
When searching for ways to structure your website, you’ll find that this title is right at the bottom of many blogs, it is because many fail to understand the actual value of simplicity. It is a known fact that simplicity is the ultimate sophistication, and this applies to a well-structured website too. It doesn’t matter how well the website content is written and how SEO friendly it is, a cluttered website is not appealing to many of those looking to use your services or purchase your products. By keeping your website simple, you also create a flawless user experience, therefore decreasing the bounce rate and increasing chances of leads and conversions.
When Google entered the search engine space in 1996, it revolutionised the use of SEO for the benefit of websites. Before the existence of Google, the founding fathers of search engines like WebCrawler, AltaVista, and Lycos attempted to return results based on keyword density, simple HTML signals, and content length; those results were imperfect and natural for SEOs to take advantage. Google then introduced an algorithm that analysed backlinks and assigned a value to each page. This algorithm late became known as PageRank, is the catalyst for Google and is still a massive part of the search giant’s algorithm.
Now, does this relate to site structure and hierarchy?
PageRank assigns a value to each page on your website, and the number of links each page correlates directly with its ranking. If your site structure does not operate in a way which makes it easy for PageRank to flow the right pages, then your site is less likely to pop up on search engine results pages (SERPs). It is then critical to link all pages early in your content and often, this also applies to pages that are not important; if they are not useful, either do not create them or do not link to them as much.
Many business owners will tell you that no one knows and understands their businesses than they do; this is true. However, that doesn't make them writers let alone SEO Copywriters. So, when it comes to writing content for your website, it's best to give that job to someone who is an expert in the field while you get back to the day to day running of your business. The decision to hire professional SEO Copywriter shouldn't be viewed as a cost but rather an investment into your business as the SEO Copywriter will help you bring together the technical world, strategy, and content production to drive traffic and boost conversions for your business website.
A quick look at the advantages of hiring an SEO Copywriter below indicates the value they bring to your business and website.
When it’s time to build or upgrade your existing website, give us a call and our highly experienced team will be ready to bring your vision to life.
A website is the perfect window view into your business, whether you own a small business or run a multi-national company.