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Content is Key to Your Website's Success

Posted: 10 April 2014 In: Web Design and Trends


The websites that are on top of Google’s Search Results Page may vary in what they are about but they all have one thing in common: good writing. And this shouldn’t come as a surprise considering how often Google proclaims the importance of good content on a regular basis, yet the more traditional SEO ‘wisdom’ has little to say about good written content. Whatever the algorithm or technical who-ha, Google is doing a pretty good job of identifying websites with good content and rewarding them with high results rankings.

Here are some of the simplest tips to ensure the success of your website content.


Before you even think of adding content to your website ask yourself this “is it relevant?” – did you have to think about it? If so then don’t even think about it again. On average users spend less than a minute on your web page and only visit about 3 pages, if that, before moving on. For this reason you need to make sure the text on your website is not only relevant to your website goal but also contains numerous keywords.

DID YOU KNOW? Google not only indexes the Meta keywords added to the code of the website but indexes words with in the textual content as keywords.

Spelling and Grammar

I always tell clients this- write your content in Microsoft Word (or the equivalent) and before you load it to your site make sure to run a Spell Check. Your website should contain no to very few spelling and grammar errors for a few reasons. The most obvious, and we are all guilty of this, is credibility – when reading a website’s content and finding a typo instantly lowers your opinion of their credibility and even competence. The spelling of your keywords is crucial if you wish them to match to the search terms used by your prospective customers and is vital in the indexing process. While customers may also misspell the term they are looking for, Google will automatically correct that spelling using its own built in spell check tool. Another reason is that no one really does know what the 100 factors in Google’s algorithm are – Google could very well be running its own Spell Check while indexing your website and finding an error will not be rewarded.

Paragraphs and Lists

If you look at some of the top ranked websites you’ll notice how their paragraphs are primarily brief, around 1-4 sentences and have very few, if any, long blocks of text. Majority of the sentences should consist on average 10 words or fewer with a few medium-length to long sentences spread out in the text rather than clumped together.

Lists, both bulleted and numbered, form a large part of the textual content. Using lists draw the eye of your user as it makes text easier to read and easier to scan. Lists also do the following:

Updating Often Enough

Frequent updating of content, at least once every few weeks but once a week is probably what I’d recommend, is viewed as one of the best indicators of a site’s relevancy and gets indexed over a site which has not been updated in a very long time. Updating a website does NOT mean you need to overload yourself with rewriting pages on your website but simple updates like a new blog post every week is a great starting point. Other updates that don’t need much time; creating/adding a new FAQ to your FAQs page, updating the gallery page by adding 4-5 images of the company’s latest venture, creating a new widget/pod and the list goes on and on.

So what should you take away from this article? Well here are some recommendations:

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