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Responsive Websites vs Mobi Sites

Posted: 26 March 2014 In: Web Design and Trends

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Is responsive web design your top priority this year? If not, you should get in touch with the upcoming design trends in 2014 – you don’t need as much room in your budget as you think.

Here is a list of the top 5 reasons why you should switch to responsive web design as soon as yesterday!

1. Google recommended it 2 years ago already

Nothing can beat our reason number one. In 2012, Google strongly recommended the use of responsive web design as it not only makes your website more accessible but ultimately boosts the SEO when compared to a mobi site.
Responsive websites have one URL and the same HTML where a mobi site is a separate entity to your website. Having the same HTML and URL lets Google easily index your website content. This reason alone should make you sign up for responsive design now!

Want to get a bit more technical that this? Read Google’s original recommendation click here

2. Lesser Bounce Rate

If a user reaches your website but returns back immediately to the search further on the Search Engine Results Page (SERP), Google will not consider it to be the best match for the user’s requirement. We’ve all done it and for a number of reasons as well; the site takes too long to load on your phone, the site doesn’t quite look or function right on your phone so you just close it and move on not giving that website another thought. While South Africa is still trying to keep up and calculate the number of people who access the internet via their mobile device the research so far has had some very interesting results – one of which being that the use of mobile devise for internet browsing is very much rapidly rising.

Moreover, by 2015, mobile web browsing is likely to takeover desktop internet usage. A responsive design is sure to cut down your bounce rate as it not only makes your site faster and effective on mobile devices but it gives the user an easy-to-use platform to access what they need. Think about it, would you not rather have gained a potential customer rather than loose one forever just because they didn’t like the way your site looked or worked on their mobile?

For a more in depth look at the research that has and still is going into the Mobile Usage Growth of South Africa click here

3. One Website → One SEO Campaign

With a mobi site and a main site you are managing two separate SEO campaigns for both, why make the extra work for yourself? Technology is all about making your life more convenient while achieving results – it’s meant to be easy for you.

Responsive sites allow you to put all your SEO efforts into a single website. All your effort and investments are directed towards one website to make it rank better and perform better. No need to promote individual websites for your desktop and mobile at the same time. This will definitely give you an edge over your non-responsive competitors.

4. Long Term vs. Short Term

Many businesses are still relying on a mobi web site only. However, a mobi site has several maintenance issues attached to it. As trends and technology keep drastically changing, a mobi site will need to be updated and maintained more frequently than a responsive web design which is low maintenance yet has a longer life.
A user may keep upgrading his mobile devices with time but your website will rarely need any frequent updates to keep up with the changing devices of your users.

5. Guaranteed Return on Investment (ROI)

All the factors elaborated above have one thing in common, and that is to yield maximum ROI.
A non-responsive web design is likely to put your business down as it will not be able to compete with your rival websites that are responsive. To expand your business, it is necessary to reach more people than your rivals. A responsive design will make sure you have a larger audience increasing your chances of conversions.

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